It was initially unable to buy in major international formats but quickly turned this drawback to its advantage by focusing on original creation.
The challenge in television today is to ensure that productions are recurrent. Ah! Production has successfully achieved this with original formats such as La Villa des Cœurs Brisés and La Bataille des Couples broadcast on TFX, Tahiti Quest on Gulli, and with its numerous documentaries such as Les Folles Histoires, La Vraie Histoire de Queen, Aznavour Autobiographie, or Construction XXL, broadcast on C8, RMC Découverte, and TF1.
Ah! Production produces more than 200 hours of television per year for French channels and has successfully adapted many of its programmes for foreign broadcasters.
The company also notched up a major victory in the digital world with its first big hit, My Story, on MYTF1, the website for TF1 and several other channels.
It has also made its mark in corporate production for brands, producing quality content for more than 80 leading films such as EDF, Veolia, RATP, Renault, and Bouygues Construction.
Ah! Production became a subsidiary of the Satisfaction Group in 2019.
