What if we handed the keys of Qui veut être mon associé? to a new generation? That’s the bet of The Project: reclaim the show’s DNA by placing content creators in the investors’ seats.
The Concept
The Project preserves the mechanics that made the format’s success—projects, pitches, investment decisions—but reshuffles the jury side. Alongside the show’s flagship investors, content creators take position and bring their perspective.
On Stage, Three Emblematic Figures from the Original Program:
This meeting between seasoned investors and content creators creates a cross-audience and legitimacy intersection rarely assembled in a single format.
Carried by Inoxtag
The concept is driven by Inoxtag, whose reach across platforms gave the project immediate resonance, accumulating over 6 million views.
Satisfaction Group
Awpg Group
Satisfaction Group
Awpg Group
