What happens after the show? Once the cameras are off and the deals are signed, how do entrepreneurs experience their time on the program? That’s the question this short-form program poses, seeking answers where they’re most sincere: on the road.
The Concept
In a Citroën vehicle, Eric Larchevêque meets with entrepreneurs who appeared on the show. During the drive, the tone shifts: we leave the pitch tension and enter intimate conversation.
At the Heart of the Exchanges: The Experience
How did they live their on-stage moment? What did they take from it, in the moment and with hindsight? The road-trip format creates an intimate setting that unlocks a different kind of conversation than the show itself.
A Device in Service of the Story
The Citroën interior becomes a true mobile studio—a closed space conducive to confidence, naturally integrating the brand into the narrative rather than imposing it.
Satisfaction Group
Awpg Group
Satisfaction Group
Awpg Group
