Qui Veut Être Mon Associé ? has just won the Grand Prix des Médias, awarded by CB News, in the “Brand Extension” category.
The recognition celebrates the show’s off-screen brand strategy, driven since February by the Amplify platform.

A show turned ecosystem

For six years, one question has kept coming back from QVEMA viewers: how do you actually get started in entrepreneurship? Satisfaction Group answers it with Amplify, born from the partnership between Groupe M6, Satisfy, and Michèle Benzeno.

The platform brings together:

• Bootcamps for entrepreneurship training
• A degree-granting program, developed with ESCP Business School
• An editorial media arm, extending the show’s content
• A grassroots community, present at events like VivaTech, GO Entrepreneurs, and Bpifrance
• A startup accelerator, in partnership with TOMCAT

The reasoning behind the approach

At Satisfaction Group, formats are designed holistically from the outset: on-screen, community, support, international reach. The show feeds the community; the community, in turn, feeds new formats and new audiences. This circulation between screen, social platforms, and the field reflects a broader shift in content today: delivering high-value service beyond entertainment alone.

A collective achievement

This award recognizes the work of Satisfaction Group’s teams and the collaboration with M6, who backed the show’s launch from the start. It also celebrates the daily commitment of the Amplify team and the ambassadors who keep the community thriving.

About Qui Veut Être Mon Associé ? – Amplify
Amplify is the entrepreneurship support platform launched in February [year] by Satisfaction Group, in partnership with Groupe M6 and Michèle Benzeno. It extends the show Qui Veut Être Mon Associé ? through bootcamps, a degree program with ESCP, a media arm, and an active on-the-ground community.